NEXA®

NEXA is a system comprised of an iOS application and iPad camera attachment, built to take the place of a traditional pen and paper beauty/skincare consultation. 

Role: UX, UI, Graphics, Interaction, Animation

Launch Year: 2017

nexa_hands

INTRO

The NEXA iPad app was the first significant project I took on after getting hired at Canfield Scientific, Inc. The previous designer had taken the app partway through to high fidelity mockups and what existed had gone through to development. As such, I was asked not to alter anything drastically.  I mostly worked on additional features and interactions throughout the app, maintaining consistency with established visuals but pushing where I felt it was necessary. 

INTRO

The NEXA iPad app was the first significant project I took on after getting hired at Canfield Scientific, Inc. The previous designer had taken the app partway through to high fidelity mockups and what existed had gone through to development. As such, I was asked not to alter anything drastically.  I mostly worked on additional features and interactions throughout the app, maintaining consistency with established visuals but pushing where I felt it was necessary. 

INTRO

The NEXA iPad app was the first significant project I took on after getting hired at Canfield Scientific, Inc. The previous designer had taken the app partway through to high fidelity mockups and what existed had gone through to development. As such, I was asked not to alter anything drastically.  I mostly worked on additional features and interactions throughout the app, maintaining consistency with established visuals but pushing where I felt it was necessary. 

GOALS

GOALS

sparkles

Enhance the user-interface by designing additional graphics and animations/interactions.

sparkles

Develop the workflows for additional features that were requested by marketing and external clients.

sparkles

Guide the beauty consultant through an entire skincare consultation process, from intake questions to regimen construction with a process that looked consistent and felt cohesive.

color change

FROM GOLD TO TEAL

One of the changes I felt compelled to push for was to switch the primary CTA color from muted gold to bright teal.  I advocated for this change because the original color did not contrast highly enough against the white background. Additionally, in researching several skin care brands, I noticed a common theme of blues and greens. With this in mind, I felt that incorporating teal into our product would help us convey an experience that combined science and beauty. 

FROM GOLD TO TEAL

One of the changes I felt compelled to push for was to switch the primary CTA color from muted gold to bright teal.  I advocated for this change because the original color did not contrast highly enough against the white background. Additionally, in researching several skin care brands, I noticed a common theme of blues and greens. With this in mind, I felt that incorporating teal into our product would help us convey an experience that combined science and beauty. 

GUIDING THE CONSULTANT

After photographing and leading the consumer through the initial steps of the NEXA workflow, the beauty consultant would land on what we referred to internally as "The Summary Screen". This screen, seen here as it existed when I got ahold of it, provided a very brief breakdown of features that the NEXA 'analysis' would display. I was asked to transform this screen into something more interactive and informative.  Something that would serve as part of the consultation script for the beauty consultant as well as educate the consumer about their skin.

GUIDING THE CONSULTANT

After photographing and leading the consumer through the initial steps of the NEXA workflow, the beauty consultant would land on what we referred to internally as "The Summary Screen". This screen, seen here as it existed when I got ahold of it, provided a very brief breakdown of features that the NEXA 'analysis' would display. I was asked to transform this screen into something more interactive and informative.  Something that would serve as part of the consultation script for the beauty consultant as well as educate the consumer about their skin.

Summary Lite
otherside

I envisioned a screen that was more of a diagram, showing the features 'analyzed' by NEXA on a diagram of a face.  Each of the features would have a brief definition describing what it was along with an image that showed how it might typically manifest on the skin.  Additionally, these features could be further categorized by the level of the skin at which they would appear.

A SKINCARE REGIMEN

In our meetings with beauty brands, we identified that a large part of skincare consultations was the construction of a skincare regimen.  We realized that this feature needed to be integrated into NEXA if we wanted our product to function as a complete skin care consultation seamlessly.

I worked with the marketing department to outline the core steps we wanted in our regimen workflow. These ended up being: One, the ability to construct both a morning and evening regimen. Two, an interactive screen that displayed the skincare products by time of day and allowed them to be moved/duplicated between each. Three, an indicator to show which products, if any, the consumer was purchasing.

sidebyside
trimmed
progress-loader
onboarding

INTERACTION AND DELIGHT

I took every opportunity I could to propose interactions, animations, and illustrations that would make the NEXA experience delightful and interactive in ways that a traditional pen and paper consultation could not be.

INTERACTION AND DELIGHT

I took every opportunity I could to propose interactions, animations, and illustrations that would make the NEXA experience delightful and interactive in ways that a traditional pen and paper consultation could not be.

Interaction and Delight

I took every opportunity I could to propose interactions, animations, and illustrations that would make the NEXA experience fun and delightful in ways that a traditional pen and paper consultation could not be.

Pictured: Early prototypes. Adding a product to the customer's regimen, progress loader, icons to communicate the benefits of signing up for an account.

INTERACTION AND DELIGHT

I took every opportunity I could to propose interactions, animations, and illustrations that would make the NEXA experience delightful and interactive in ways that a traditional pen and paper consultation could not be.

appdiagram

CONCLUSION

The NEXA app continues to evolve as we work together with different beauty brands to understand their needs. I continue to iterate and make improvements to the design whenever possible. Unfortunately, due to NDAs, I cannot display anything beyond the original NEXA workflow outlined above.

CONCLUSION

The NEXA app continues to evolve as we work together with different beauty brands to understand their needs. I continue to iterate and make improvements to the design whenever possible. Unfortunately, due to NDAs, I cannot display anything beyond the original NEXA workflow outlined above.